Privacy Policy
Last Updated: January 2026
17 Ltd ("we," "us," "our," or "Company") operates the website 17ltd.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. By accessing and using 17ltd.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and contact details you voluntarily provide through forms or enquiries
- Technical Data: IP address, browser type, device information, and operating system
- Cookies: Information stored via cookies and similar tracking technologies (see Cookie Policy below)
- Usage Data: Pages visited, time spent on pages, links clicked, referral source, and other browsing behaviour
- Affiliate Data: Tracking identifiers used to attribute conversions to affiliate partners
How We Use Information
We use the information we collect for various purposes, including:
- Analysing website performance and user behaviour through analytics services
- Tracking affiliate referrals and commissions from casino and betting site partners
- Improving the Site's functionality, user experience, and content
- Responding to your enquiries and communications
- Complying with legal obligations and preventing fraud
- Marketing and promotional purposes (where you have consented)
Cookie Policy
We use cookies and similar technologies to enhance your experience on the Site. Cookies are small data files stored on your device.
Types of Cookies:
- Essential Cookies: Required for basic Site functionality
- Analytics Cookies: Track user behaviour to improve the Site
- Affiliate Tracking Cookies: Monitor referrals to casino and betting partners
- Marketing Cookies: Used for advertising and promotional purposes
Opt-Out Options: You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. Please note that disabling essential cookies may impair Site functionality. You may also opt out of analytics tracking through third-party tools such as Google Analytics Opt-out Browser Add-on.
Third-Party Links
The Site contains links to casino websites, betting platforms, and other affiliate partners. We are not responsible for the privacy practices or content of these third-party websites. We encourage you to review the privacy policies of any linked sites before providing your personal information or engaging in transactions.
When you click through to partner casino or betting sites, you leave our Site and are subject to their terms and privacy policies, not ours.
Your Rights
Under United Kingdom and European data protection law (including UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete data
- Right to Erasure: Request deletion of your data (subject to legal exceptions)
- Right to Restrict Processing: Limit how we use your information
- Right to Data Portability: Receive your data in a structured, portable format
- Right to Object: Opt out of marketing communications and certain processing activities
- Right to Withdraw Consent: Withdraw any previously given consent at any time
If you are a resident outside the UK or EU, similar rights may apply under applicable privacy laws in your jurisdiction.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Retention periods vary depending on the type of data:
- Personal enquiry data: typically retained for 3 years or until you request deletion
- Analytics data: typically retained for 12-24 months
- Affiliate tracking data: retained according to affiliate programme terms, typically 12 months or longer
- Cookie data: retained according to cookie expiration settings, typically 6-24 months
You may request deletion of your personal data at any time, subject to legal obligations to retain certain information.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data subject rights, or have privacy concerns, please contact us:
Email: [email protected]
Website: 17ltd.co.uk
We will respond to all requests within 30 days as required by law. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.